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The Joy of Plants - Find your perfect plant-ner

 

Find your perfect
plant-ner quiz interface

THE BRIEF
The Joy of Plants approached Fever PR to create a fun and engaging campaign to peak people interest in the world of plants and flowers. As part of the event I developed the UI interface of a speed-dating quiz interface that matches a user to their perfect plant-ner (the romantic type, adventurer, intellectual, fitness fanatic and animal lover). The quiz was part of a larger event at Mayfair’s Lucky Club alongside Mr. Plant Geek. At the event user’s were able to take the quiz via iPads and receive a free plant based off their planter category. The event is a combination of illustration, videography and photography and was truly a studio effort

THE RESULTS
The quiz was well received at the event and received strong engagement on social media.

  • 45+ event attendees

  • Unpaid Influencers (26 pieces, total reach of 349,765)

  • Media (6 pieces, total reach of 5,057)

  • Paid Influencers – (2 pieces, total reach of 141,400)

 
 

Plant and event illustrations
Credit: Bella Green

 

Influencer content

 

CREDITS:

STUDIO:
COMMS DIVISION / NELSON BOSTOCK UNLIMITED / FEVER PR UNLIMITED
MY rOLE: QUIZ DESIGN
PROJECT MANAGEMENT: MARK BYFORD
PHOTOGRAPHY: DAN WONG
VIDEOGRAPHY: ROB THOROGOOD
illustration design: Bella green